Comparing Human and Virtual Influencers: How Self-Disclosure Shapes Engagement on Instagram

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Cherie Sew, Suwani Gunasekara, Ying Ma, Songyan Teng, Adélaïde Genay, Ryan M. Kelly, Jorge Gonçalves
DOI: 10.2139/ssrn.6172316
Cited by: 0
References: 34

Fields of Study & Subjects

Digital Marketing and Social Media Media and Digital Communication Social Robot Interaction and HRI

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint