Emotion Classification and Affective Response to Real vs. Virtual Human Influencers in Digital Advertising

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Naveen Kumar, Amritanshu Dev Rawat -, Suman Kalyan Sardar

DOI: 10.2139/ssrn.6172809

Cited by: 0

References: 20

Fields of Study & Subjects

Digital Marketing and Social Media AI in Service Interactions Emotion and Mood Recognition

References 20