Entrepreneurial Identity Formation, Psychological Branding, and Business Sustainability on Instagram

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Nazim Nazir, Santhosh Chitraju, Garba M.

DOI: 10.2139/ssrn.6172998

Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Entrepreneurship Studies and Influences