Navigating Uncertainty in the Presence of Negative word of Mouth: How Different Consumer Modes Impact Innovation Diffusion

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Herbert Dawid, Dirk Kohlweyer, Melina Schleef, Christian Stummer, Frederik Tolkmitt
DOI: 10.2139/ssrn.6176579
Cited by: 0

Fields of Study & Subjects

Innovation Diffusion and Forecasting Complex Network Analysis Techniques Consumer Behavior and Marketing Influence

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint