The Coexistence of Bandwagon and Snob Effects: An Empirical Analysis of iPhone Adoption in India

SSRN Electronic Journal 2026 Preprint Open access

Read full text
Authors: Saurabh Tripathi
DOI: 10.2139/ssrn.6178358
Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint