Mechanisms of Translating Thai Soft Power into Digital Sharing and Loyalty: A Multi-Group Structural Equation Modeling Analysis of Chinese Tourists

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Danaikrit Inthurit, Watcharanan Thongma, Xiangyu Li
DOI: 10.2139/ssrn.6188019
Cited by: 0
References: 40

Fields of Study & Subjects

Diverse Aspects of Tourism Research Digital Marketing and Social Media Customer Service Quality and Loyalty

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint