Assessing the Effectiveness of Climate Communication Strategies on Low-Carbon Milk Choice: A Comparison of Priming, Information, and Affective Slogans

SSRN Electronic Journal 2026 Preprint Open access

Read full text
Authors: Yu Jiang, Llingyun Li, Qiujie Zheng, Danyang Li, H.Holly Wang
DOI: 10.2139/ssrn.6192708
Cited by: 0
References: 50

Fields of Study & Subjects

Economic and Environmental Valuation Consumer Attitudes and Food Labeling Environmental Sustainability in Business

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint