Canned wine: passing trend or lasting innovation? Consumer perceptions and firm strategies

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Bonaiuti Diego, Tommaso Fantechi, Casini Leonardo, Silvia Scaramuzzi
DOI: 10.2139/ssrn.6207437
Cited by: 0
References: 50

Fields of Study & Subjects

Wine Industry and Tourism Consumer Packaging Perceptions and Trends Consumer Market Behavior and Pricing

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint