Hybrid Internationalisation Strategies in Luxury Brands: The Case of Amorim Luxury

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Ana Oliveira Madsen, Pedro Pinto Santos

DOI: 10.2139/ssrn.6211212

Cited by: 0

References: 26

Fields of Study & Subjects

International Business and FDI Franchising Strategies and Performance Consumer Behavior in Brand Consumption and Identification

References 26