Learning from Many Experiments: A Hierarchical Bayesian Framework for Decomposing Marketing Treatment Heterogeneity

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Peter Ebbes, Eva Ascarza, Oded Netzer

DOI: 10.2139/ssrn.6213079

Cited by: 0

Fields of Study & Subjects

Consumer Market Behavior and Pricing Advanced Causal Inference Techniques Digital Marketing and Social Media