A Case Study on the Influence of Direct Marketing on Consumer Purchasing Decisions in Jordan

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Abdelmoti Aburub, Iyad A.A Khanfar, Bader Ismaeel
DOI: 10.2139/ssrn.6213224
Cited by: 0
References: 12

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Marketing and Advertising Strategies

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint