How Content Characteristics of AI-Generated Content Shape User Engagement: A Mixed-Method Study

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Hana Fitriani, Said Abdurrahman, ⁠Dominikus Kern Bunardi, Joya Ruth Amanda Pane, Achmad Nizar Hidayanto, Fransiskus Adikara

DOI: 10.2139/ssrn.6224029

Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media AI in Service Interactions Media and Digital Communication