MARKET UNCERTAINTY AND SUPPLY CHAIN ENDURANCE: EXAMINING THE COMPLEMENTARY ROLES OF MARKETING AGILITY AND ORGANIZATIONAL RESILIENCE

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Widya Arif Sofyan Kurniawan, Thomas Stefanus Kaihatu, Timotius FCW Sutrisno
DOI: 10.2139/ssrn.6226245
Cited by: 0
References: 46

Fields of Study & Subjects

Supply Chain Resilience and Risk Management Quality and Supply Management Collaboration in agile enterprises

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint