ENTREPRENEURIAL MARKETING AND INTELLECTUAL CAPITAL SYNERGY: A CUSTOMER EXPERIENCE-MEDIATED PATH TO SATISFACTION ON SME’s

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Toong Hai Sam, Halek Mu’min, Romy Pramono, Ravindra Poopalaselvam, Timotius FCW Sutrisno, Indri Maya Sari
DOI: 10.2139/ssrn.6226247
Cited by: 0
References: 62

Fields of Study & Subjects

Customer Service Quality and Loyalty Intellectual Capital and Performance Analysis Innovation and Knowledge Management

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint