Data-Driven Customer (Re-)Activation Management as a Competitive Advantage for On-Site Retail: The Pharmacy Market

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Oliver Höllriegl, Verena Höllriegl, Arnd Huchzermeier
DOI: 10.2139/ssrn.6227258
Cited by: 0

Fields of Study & Subjects

Customer churn and segmentation Big Data and Business Intelligence Consumer Market Behavior and Pricing

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint