Gender-Neutral Marketing: Evidence from a Leading E-Commerce Platform

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Jie Chen, Tong Guo, Zijun Shi, Shuo Zhang
DOI: 10.2139/ssrn.6233319
Cited by: 0

Fields of Study & Subjects

Consumer Market Behavior and Pricing Gender Studies in Language Media Gender and Advertising

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint