The Broken Home Effect: When Relationship Disruptions Increase Spending on Product Categories Higher in Eudaimonic Value

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Satheesh Seenivasan, Davide Christian Orazi, Elena Fumagalli, Kyle B. Murray, Dhruv Grewal

DOI: 10.2139/ssrn.6245178

Cited by: 0

References: 45

Fields of Study & Subjects

Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification

References 45