Choice Design in Cause-related Marketing Campaigns for Societal Wellbeing: The Role of Regulatory Focus and Goal Framing

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Lydia Qianqian Li, Ting Xu (215531), David S. Waller, Yahui Ren, Chen Zhao

DOI: 10.2139/ssrn.6250699

Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Corporate Social Responsibility and Sustainability