Role of Customer Engagement in Moderating the Influence of Social Media Advertising on Consumer Perceived Value

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Angga Febrian
DOI: 10.2139/ssrn.6258207
Cited by: 0
References: 26

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint