Digital Human Shields: Blame-Shifting in Influencer Marketing and the Push for Brand Accountability (US-India Perspectives)

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Roshan Kumar
DOI: 10.2139/ssrn.6286779
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Digitalization Law and Regulation Marketing and Advertising Strategies

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint