How about . . . “Do Chatbot Warmth and Competence “Really” Strengthen Brand Trust?”

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Syrine Hamrita, Norchène Ben Dahmane Mouelhi, Walid Chaouali, Tobias Otterbring, Joseph F. Hair
DOI: 10.2139/ssrn.6297204
Cited by: 0
References: 39

Fields of Study & Subjects

AI in Service Interactions Customer Service Quality and Loyalty Digital Marketing and Social Media

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint