The impact of influencer referencing on fashion consumption satisfaction among Generation Z: Focusing on the mediating role of self-concept congruence

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Tomomi Hamada, Lin Kondo, Misaki Kanazawa
DOI: 10.2139/ssrn.6298079
Cited by: 0
References: 51

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Perception and Purchasing Behavior Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint