Reframing Digital Commerce Education: Why Marketing Curricula Must Catch Up to Post-Pandemic Consumer Behavior

SSRN Electronic Journal 2026 Preprint Open access

Read full text Summarise with VIRAT
Authors: Antoinette J Okono
DOI: 10.2139/ssrn.6307941
Cited by: 0

Summary

No summary yet. VIRAT can read this paper and write a plain-language summary of its aim, methods, key findings and limitations.

Summarise with VIRAT Free to try with your Science Catalogs account.

Fields of Study & Subjects

Management and Marketing Education Digital Marketing and Social Media Marketing and Advertising Strategies

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint