Consumer Responses to Generative AI Advertising: A Topic Modeling and Sentiment Analysis of YouTube Comments

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Brandon Hwansun Lee, Jiwoon Yoon, Sungtae Kim, Jaegyu Kim
DOI: 10.2139/ssrn.6309552
Cited by: 0
References: 49

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification AI in Service Interactions

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint