Analysing key factors influencing consumer trust and engagement with Instagram influencers

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Satyusha Yadav, Khushboo Sahu
DOI: 10.2139/ssrn.6333978
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint