Greener Today, Greater Tomorrow: Gen Z's Green Marketing Perceptions and Sustainable Consumption Behavior in Emerging Markets

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Akshata Bantanur, Nidhi Devale, Gouri Udnoor, Nagaraj R. Navalgund, Sanjay V Hanji
DOI: 10.2139/ssrn.6334798
Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Pro-Environmental Behavior and Attitudes Sustainable Supply Chain Management

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint