Modelling conversion elasticity in marketing funnels: A behavioural probability framework for performance optimization

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Ajay KUMAR Singh, Pawan Kumar, Praveen Kumar, Rashmi B H
DOI: 10.2139/ssrn.6337318
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint