Marketing Scholarship and Environmentally-Sustainable Retailing: A Two-Stage Framework for Greener Consumption and Production

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Christoph Ungemach, Vivek Astvansh, Suneal Bedi, Dinesh Puranam, Anna Sáez de Tejada Cuenca, Tamara L. Sheldon, Christian C. Blanco, Sara M. Constantino, Tamar Makov, Shelie A. Miller, O. Cem Ozturk, David Reibstein
+2 more David J. Hardisty, Varsha Chauhan
DOI: 10.2139/ssrn.6342039
Cited by: 1

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Retail Behavior Studies Service and Product Innovation

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint