Approximating Consumer Preferences Before Market Entry: Large Language Models as Decision-Support Tools in Early-Stage New Product Development

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Haejun Jung, Jaeyun Lee, Sungwon Lee, Doohee Chung

DOI: 10.2139/ssrn.6344776

Cited by: 0

References: 28

Fields of Study & Subjects

AI in Service Interactions Artificial Intelligence Applications Consumer Market Behavior and Pricing

References 28