Greener Threads in the Indian Textile Supply Chain: An NRBV Perspective on Strategic Sustainability Orientation, Green Practices, and Adoption Intentions with Multi-stage Mediation and Demographic Moderation

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Preshth Bhardwaj, Karpagavalli Gurusamy, Sivani Srinivasan, Prabakar S

DOI: 10.2139/ssrn.6359438

Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Sustainable Supply Chain Management Sustainability and Innovation in Business