AI Savings vs. Marketing Capability: Why "Blunt-Force" Layoffs Are the Wrong Default-and What an EIS-Grade Value-Realization Strategy Should Replace Them With

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Rabel Catayoc

DOI: 10.2139/ssrn.6376278

Cited by: 0

Fields of Study & Subjects

Impact of AI and Big Data on Business and Society Information Technology Governance and Strategy Artificial Intelligence Applications