Understanding AI-Driven Consumer Decision-Making: Technology Antecedents and Behavioral Outcomes

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Shahid Mahmood, Muhammad Shahbaz
DOI: 10.2139/ssrn.6384646
Cited by: 0
References: 60

Fields of Study & Subjects

AI in Service Interactions Technology Adoption and User Behaviour Digital Marketing and Social Media

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint