What Motivates Short-Form Video Consumption? Development and Validation of a Multidimensional Short-Form Video Use Motivation Scale

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Sujin Yang, Hwajin Yang, Yemo Kang, Yujin Bae, Na Yeon Kim, Pilyoung Kim, Uran Oh
DOI: 10.2139/ssrn.6386943
Cited by: 1

Fields of Study & Subjects

Media Influence and Health Impact of Technology on Adolescents Mind wandering and attention

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint