Who's more Brand Loyal -Women or Men?

SSRN Electronic Journal 2026 Preprint Open access

Read full text
Authors: John G. Dawes, Phillip Stern, Magda Nenycz‐Thiel, Jaap E. Wieringa
DOI: 10.2139/ssrn.6390678
Cited by: 0

Fields of Study & Subjects

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Language
EN
Document type
Preprint