Theory of Consumer Justified Convenience Consumption: Evidence from an Emerging Indian Market

SSRN Electronic Journal 2026 Preprint Open access

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Authors: LEROY SEQUEIRA, Sanjeeb Pal, Suyasha Gupta

DOI: 10.2139/ssrn.6391568

Cited by: 0

References: 43

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Nutrition Health and Food Behavior Consumer Attitudes and Food Labeling

References 43