When Doing Good Backfires: The Paradox of CSR Within Crisis Contexts

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Da Eun Song, Hyelim Lee

DOI: 10.2139/ssrn.6402398

Cited by: 0

References: 50

Fields of Study & Subjects

Public Relations and Crisis Communication Corporate Social Responsibility Reporting Corporate Identity and Reputation

References 50