A critical study of brands do to engage with India's next billion Internet users
Abstract
India has gradually emerge as the world's leading internet audience at a critical moment in its digital history. Although the worldwide growth of internet users has peaked at about 10% a year, Indian Internet users have risen remarkably by 28% by 2016. There are reportedly approximately 450,000,000 internet users in India and 635,8 million Indians will be online by 2021 in line with current trends. Such innovations give brands a rare chance and challenge. Brands will find the best strategy for coping with the next billion Internet users in India to make full use of the rising digital audience.
Fields of Study & Subjects
Indian Economic and Social Development
Innovation and Socioeconomic Development
AI in Service Interactions
Publication details
- Journal / source
- SSRN Electronic Journal
- Publisher
- Elsevier BV
- Volume
- 63
- Issue
- 5
- Pages
- 6697–6703
- Publication date
- 1 January 2026
- Language
- EN
- Document type
- Preprint