Impact of Celebrity Endorsement on Purchase Intention in the Digital Era with the Role of Trust and Perceived Risk

2026 Preprint Open access

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Authors: Stefanus Rumangkit, Christopher Joshua Leksana, Ismail Suardi Wekke, Nur Oktavia Andani, Rachma Nurul Arifin
DOI: 10.21428/44468e7f.b2bf5752
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Publication details

Publication date
6 February 2026
Document type
Preprint