CONSCIOUS CONSUMERISM: DOES CORPORATE SOCIAL RESPONSIBILITY INFLUENCES INDIAN RETAIL MARKET PURCHASE DECISIONS

International Journal of Advanced Research 2026 Open access

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Authors: Narsis Narsis, G. Mageshwari
DOI: 10.21474/ijar01/22654
Cited by: 0

Abstract

Introduction:This exploratory study investigates the role of environmental sustainability in mediating the relationship between consumer priorities and purchasing decisions in Indias retail market.

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Retail Behavior Studies Sustainable Supply Chain Management

Publication details

Journal / source
International Journal of Advanced Research
Volume
14
Issue
01
Pages
1177–1192
Publication date
31 January 2026