Hybrid Strategic Leadership: Integrating Spiritual and Market Logics for Sustained Success in Megachurches: A Systematic Literature Review

Megachurches, acting as highly visible, resource-intensive Faith-Based Organizations (FBOs), inherently operate under a profound institutional contradiction: the tension between their core, non-commercial spiritual mandate (Spiritual Logic) and the massive operational, administrative, and financial demands characteristic of any large-scale enterprise (Market Logic).When this internal conflict is poorly managed, organizational instability or mission failure frequently follows.An exhaustive review of the extant academic literature reveals a critical theoretical vacuum: the absence of a unified, dedicated leadership model specifically engineered to navigate the unique complexity and intense public scrutiny faced by these large-scale hybrid religious institutions.To overcome this theoretical limitation, this study utilizes a rigorous Systematic Literature Review (SLR) methodology.This process comprehensively maps and synthesizes existing theoretical and empirical research on institutional logics and strategic management within the megachurch ecosystem.The robust evidence synthesized dictates the necessity of the Hybrid Strategic Leadership (HSL) model as the essential executive capability for achieving sustained organizational success.HSL is defined as the dynamic strategic capacity required to both intentionally decouple and synergistically blend spiritual functions (e.g., mission clarity and pastoral care) with market imperatives (e.g., efficiency, professionalization, and growth).The resultant HSL framework offers a crucial, actionable strategic blueprint for senior megachurch leaders, securing both long-term spiritual authenticity and material operational vitality.