Impact of Start-up Capital on the Growth and Sustainability of Established Small Businesses in the Northern Namibia. A Case Study of Oshakati

This study investigates the impact of start-up capital in the growth and sustainability of existing enterprises in a rapid growing town in the northern Namibia known as Oshakati in Oshana region. Using a qualitative research technique, the experiences and viewpoints of local entrepreneurs were collected to gain a better understanding of the obstacles and possibilities encountered. A case study design was used, with purposive sampling whereby eight firm owners with experience in start-up financing and operations were included. Data were gathered through semi-structured interviews, providing deep insights into their business paths. Thematic analysis was performed to extract essential patterns and themes from interview transcripts. The findings demonstrate that start-up funding has a considerable impact on business growth, operational capability, and market reputation. However, entrepreneurs confront obstacles such as restricted access to institutional capital, poor financial management, and heavy loans. The study suggests that increasing access to inexpensive financing and financial literacy are critical for long-term business viability. Government-backed low-interest loans, business training programs, and community-based funding efforts are among the recommendations to help Oshakati's small companies. Future researchers could investigate the long-term effects of start-up money on business sustainability in different Namibian towns, allowing for broader comparisons and generalizations. Researchers should look on the role of digital financial instruments and mobile banking in increasing access to start-up finance for rural entrepreneurs.