Artificial Intelligence in Strategizing

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Authors: Yu. N. Lapygin, Denis Yu. Lapygin
Cited by: 0
References: 17

Abstract

Competition on the market of goods and services has always stimulated various approaches to corporate development strategies. Amidst the shifting global landscapes and the relentless proliferation of data, strategic decision-making necessitates increasingly sophisticated and adaptive frameworks. Artificial intelligence provides a synergy of corporate development strategies. The article describes the potential of AI within the schools of strategy that focus on learning, culture, and formalization. Identifying the current strategy for each approach, the authors improved it, using a combination of traditional schools of strategy, Professor V.L. Kvint’s theory of strategizing, and fundamental AI studies. In socio-economic management, AI models process big data and perform a wide range of strategizing tasks, adjusting conventional strategizing algorithms to the new frameworks. A synergetic approach that combines various schools of strategizing with AI achievements makes it possible to exercise an effective set of corporate development strategies. The more unpredictable the external environment becomes, the higher the total corporate intelligence that combines the benefits of organizational learning with those of advanced AI scenarios. An AI-integrated company culture maintains the corporate identity while providing an adaptive foundation for a new strategy. The symbiosis of human strategic thinking and the analytical power of AI solutions enables organizational learning and adaptation for more efficient strategizing and strategy execution.

Fields of Study & Subjects

Artificial Intelligence Applications Impact of AI and Big Data on Business and Society Business Strategies and Innovation

Publication details

Journal / source
Strategizing Theory and Practice
Pages
98–111
Publication date
17 February 2026
Language
EN