Enhancing organizational performance by applying business analysis and green human resource management at the Sudanese international training and management consulting company

This study evaluates the impact of business analysis (BA) dimensions (strategy, data integration, and financial evaluation) on organizational performance (OP), measured in terms of performance outcomes and green performance management. It also considers the mediating role of green human resource management (GHRM), which is made up of practices such as green recruitment, training, rewards, and participation. An analytical study conducted at the Sudanese International Training and Management Consulting Company, a private educational institution, analyzed data using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to validate the hypothesized relationships, revealed a very strong positive association of the effective application of BA with gains on the following aspects: KPIs on productivity, customer satisfaction, and market share. These gains have resulted largely from GHRM's capability to enhance employee commitment and organizational reputation. This study recommends that BA and GHRM practices be embedded in the core organizational processes, analytics infrastructure development, and higher employee awareness to enable scaling of such practices across organizations; it also presents recommendations on targeted training programs that may be required to support effective implementation of such practices.