Creative Factors of Raising Territory Competitiveness: Tourist Products in Sakhalin Region

The Sakhalin region is one of the most inviting territories of the Russian Federation. It is the only region of the country whose territory is located only on islands. The region is not only rich in natural resources but has a serious potential for long-term social and economic development. Economic and geographical location, unique natural landscapes and historically shaped cultural heritage make the Sakhalin region a competitive trend for tourism development, especially in the context of current circumstances connected with unstable global geo-economic situation. Since 2020, when international traveling became embarrassing, in-country tourism in Russia began its fast development. This trend had a positive impact on regions deprived of tourist interest on the part of various groups of Russian society. Due to these processes the territory of the Far-East area, including the Sakhalin region got a unique chance to extend their tourist opportunities and implement their economic potential, having in mind export and foreign tourists. The article studies the current situation in tourist sphere of the Sakhalin region and identifies key aspects of creative economy, which can be used as a foundation for developing new tourist products and services on Sakhalin and the Kuril Islands. Focus is made on identifying opportunities for business activities in conditions of the Sakhalin region with regard to logistic characteristics of the Far East in general.