A STUDY OF GENERATION Z’S BEHAVIOURAL INTENTIONS TOWARD REMOTE WORKING IN INDIA

This study explores the factors influencing Generation Z’s (Gen Z) intention to participate in remote work. This work arrangement has gained considerable popularity due to technological progress and the global move towards flexible working environments, especially following the COVID-19 pandemic. Using the Theory of Planned Behaviour (TPB), this research investigates the role of three key constructs—Attitude Toward Remote Working (ARW), Social Norms (SN), and Perceived Behavioural Control (PBC)—in shaping the Intention to Remote Work (IRW) among Gen Z. A survey was carried out with 159 participants. The data were analysed using SmartPLS, a structural equation modelling (SEM) tool. The findings indicate that Attitude Toward Remote Working (ARW) has the strongest influence on IRW, followed by Perceived Behavioural Control (PBC), while Social Norms (SN) also significantly affect remote work intentions. The study suggests that Gen Z is inclined towards remote work, valuing its flexibility, autonomy, and work-life balance. This research adds to the expanding body of work on remote employment and Gen Z’s preferences, providing valuable insights for organisations seeking to align with this generation’s evolving expectations in the workforce.