An Instructional Guide for Building a High Five Rural Seat Belt Program

The High Five Rural Traffic Safety Project was designed by Iowa’s Governor’s Traffic Safety Bureau and first implemented in 2014 to address the disproportionate number of fatalities on the State’s rural roadways. Preusser Research Group demonstrated the program in two States, Arkansas and Kentucky, over a 12-month program period and evaluated program processes and outcomes on observed seat belt usage. This guide provides steps for implementing a High Five program in your State along with helpful insight and tips from program planners and implementers.