Data Management Plan: The Role of Digital Fashion in Constructing Virtual Identities within Immersive Environments

This project examines the societal impact of digital fashion by analysing how both consumers and designers express, negotiate and perform different aspects of their virtual identities through digital fashion in immersive environments to understand how digital fashion is shaping society, individuals’ identities, and behaviours. In this context, this project aims to understand how both consumers and designers of digital fashion make meaning of, construct virtual identity through digital fashion as well as the interaction between virtual and real-life identity.