Engagement Patterns With #NaturalRemedies on TikTok: Formative Analysis

JMIR Formative Research 2026 Open access

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Authors: Apeksha H. Mewani, Corey Hannah Basch, Keanu Renne-Glover, Vincent Jones, Cristiana Cordero, Adea Gutiqi
DOI: 10.2196/83274
Cited by: 0
References: 3

Abstract

Unlabelled: This research letter provides formative evidence from a cross-sectional analysis of 118 TikTok videos under #NaturalRemedies, identifying content formats and expertise cues associated with higher engagement, while also demonstrating the feasibility of using engagement metrics and thematic coding to analyze health narratives on emerging platforms such as TikTok.

Fields of Study & Subjects

Digital Media and Philosophy Impact of Technology on Adolescents Digital Marketing and Social Media

Publication details

Journal / source
JMIR Formative Research
Volume
10
Pages
e83274–e83274
Publication date
6 January 2026
Language
EN