Internet de las cosas: el dispositivo de la datificación

This article analyzes datification as a structural pillar of contemporary digital capitalism through the lens of the Political Economy of Communication. Drawing on Dan Schiller’s account of the rise of an information-driven capitalism, Christian Fuchs’s critique of the digital advertising model, and Vincent Mosco’s conceptualization of commodification, the text situates data extraction at the heart of twenty-first-century capital accumulation. It also engages with Shoshana Zuboff’s diagnosis of surveillance capitalism and with Byung-Chul Han’s interpretations of algorithmic regimes that reshape social life through sensors, predictive analytics, and ubiquitous connectivity. Within this context, the Internet of Things emerges as a strategic technological apparatus that enables continuous data capture and the creation of behavioral profiles with high market value. The article further examines the political and regulatory implications of this process, highlighting Mexico’s normative lag and stressing the need for legal frameworks capable of safeguarding digital privacy in an environment where connected devices permeate households, workplaces, cities, and public services.