Business Model and Feasibility Study for Sustainable Product Startups

The growing emphasis on sustainability has encouraged the emergence of product-based startups that aim to balance economic viability with environmental and social responsibility. Developing an effective business model and conducting a comprehensive feasibility analysis are critical for ensuring the long-term success of such sustainable product ventures. This study examines the role of business model design and feasibility assessment in supporting the development and scalability of sustainable product startups. The research adopts a conceptual and analytical approach to evaluate key feasibility dimensions, including market potential, technical viability, financial sustainability, and environmental impact. The study highlights how integrated business models that align value creation with sustainability objectives enhance startup resilience and competitive advantage. The findings emphasize that systematic feasibility evaluation and adaptive business model strategies are essential for reducing risk, optimizing resource utilization, and achieving sustainable growth. The paper provides practical insights for entrepreneurs, investors, and policymakers involved in fostering sustainable startup ecosystems.